BROOKLYN, NY (WTNH) – A young pastry chef from Brooklyn, New York, mixes her love of baking and a keen business sense to create a unique virtual business.
It is a foretaste of the success that makes the life of the Auzerais Bellamy sweeter from day to day.
When asked how she knew it was fair, Auzerais Bellamy, of Blondery By Auzerais, replied, “when people were like ‘oh my God can I have more’. “
No more blondes who is …
From her home in Brooklyn, New York, Bellamy launched her company, Blondery By Auzerais, during the holiday season in 2017. Her recipe – ten years perfecting and testing taste at family gatherings for several years until that it is perfect.
“There’s a salty and caramel ganache, a chocolate chip blondie, and then there’s a little sea salt, toasted pecans so it’s very crunchy. I think it’s perfectly balanced, it’s sweet and it’s salty, ”Bellamy said.
Its success comes as no real surprise as baking and business seem to be in its DNA. She grew up in the San Francisco Bay Area, where her family owns several barbecue restaurants.
“It seemed like they were having a lot of fun, so I’ve known about entrepreneurship and yours for a long time,” Bellamy said.
Her passion for pastry took her to the prestigious Johnson and Wales University in Rhode Island, where many chefs from around the world perfected their art, then to an internship at a major pastry school in France.
Blondery by Auzerais is the epitome of a 21st century business – no physical store for this pastry chef … with the vast majority of her sales online. And using social media to market your products and more is also a big part of success.
Auzerais has her own YouTube channel where she explains to subscribers what it takes to run a business, along with cooking tips and her latest sweet creations.
Another of her priorities is to be a role model for other women and people of color who are also looking to stand out in the culinary world.
“It’s about providing a safe space for people of color or those notoriously marginalized in the food industry to create and be safe and make money doing it,” Bellamy said.
Make a difference and add a touch of sweetness to life – one blonde at a time.
Blondery’s clients now include Netflix and Bloomingdales. Her virtual business was so successful during a pandemic that last June it sold three times more blondies than in 2019. Auzerais is also expanding its reach with “pop up” stores in the New York area.