ROANOKE, Virginia – Shaneice Jones has always been creative. She used this to her advantage at her godson’s baby shower a few years ago. She recalls, “After the baby shower, a lady came to me and said, ‘Hey, how much do you charge for these cakes? And I was like, ‘I don’t know.’ “
This initially got the engines running for Jones, who then tried to bake a cake for his son.
“The first time was an epic failure.”
It wasn’t enough to discourage her from doing something big. She started tapping into YouTube and jokingly told us, “I don’t have a cooking degree. Actually, I’m saying I graduated from YouTube University.
From this spawned a new level of creativity, which meant opening up a brick and mortar.
“I was getting so many orders, and my house was starting to look like a bakery, and I was like ‘I have to separate these two,’ so let me open a storefront.”
November 4, 2021, Candy by Shaneice opened in downtown Roanoke. A look at her Instagram pages will show you the creativity, color and flavor behind each of his creations. It’s not just cupcakes. Jones keeps tabs on the latest culinary trends and makes them their own.
Cheesecake cones became a huge hit in its early days.
“Crunchy strawberries. A cookie crumb on top with a strawberry and a little topping inside a vanilla cupcake.
At the same time, she sticks to what made her stand out in the first place with cupcake flavors like “Red Velvet, Carrot, Twix, and Chocolate Hazelnut.”
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