Popular online bakery opening its first retail store in Hamden

HAMDEN, CT – The owner of a popular online bakery is opening her first retail store in Hamden.

Jodi Seidner, owner and founder of Sweet Seidner’s Bake Shop, opens her flagship bakery at 2565 Whitney Avenue in Hamden. A grand opening ceremony is scheduled for Tuesday, June 14 at noon.

For the past five years, Seidner has baked and shipped cookies and confections through its direct-to-consumer service. to place of a commercial kitchen. Now, for the first time, she said you can buy her signature treats straight from the oven four days a week.

Since 2015, Seidner’s candy has been “helping students pass midterms and finals by helping parents send some love in the mail from home,” according to a press release. Sweet Seidner’s regularly partners with sororities, fraternities and other organizations to create fundraising programs that raise funds for these organizations.

The bakery’s sales have quadrupled over the past two years, according to Seidner.

“It was time to expand and open a retail store to complement the online business,” she said. “Having a retail store helps us expand our offerings beyond colleges and organizations. I want to be the go-to bakery in our corner of Connecticut.”

Sweet Seidner’s has been part of the Hamden business community since its inception in 2015 and received a Chamber Choice Award in 2018 from the Hamden Regional Chamber of Commerce as Home Based Business of the Year in 2018.

Members of the Hamden business community are thrilled that Seidner is opening a store in the community.

“As an independent woman-owned business in the community of Hamden, we warmly welcome Sweet Seidner’s Bake Shop with its passion and delicious baked goods to this town,” said Jeanne Stracener, owner of Interior Source, in the Press release. “Sweet Seidner’s pastries are second to none and will be where we buy all kinds of goodies.”

Classic Chocolate Chunk Cookies, Snickerdoodles, and Oatmeal Raisin Cookies are just a few of the traditional varieties baked daily. Sweet Seidner’s offers a “wide variety of specialty treats including rugelach, coconut macaroons, black and white cookies and deliciously hand-decorated sugar cookies for all occasions: birthdays, weddings, mitzvahs, discounts graduations, baby showers, Mother’s/Father’s Day, etc.” the press release reads.

Seidner also plans to expand his Jewish confections, which currently include apple cake and honey cake for Rosh Hashanah, Hamantaschen for Purim, and macaroons throughout the year. The bakery is also Kosher Dairy Certified by KVH of Boston.

Seidner got the idea for the bakery during his freshman year in college when his roommate’s grandmother sent them cookies every week.

“Seeing my roommate walk through the door with a package wrapped in brown paper always made me smile,” she said. “We were stopping everything we were doing and indulging in the heavenly flavor of homemade cookies. It was like getting a hug in the mail.”

Sweet Seidner’s is located at 2565 Whitney Avenue in Hamden and will be open Monday through Thursday from 8:30 a.m. to 3 p.m.

For more information, visit his website here.