Food e-commerce platform Goldbelly has teamed up with lifestyle expert Martha Stewart to offer some of his culinary creations available exclusively on Goldbelly.com. Items available at launch include a range of gourmet baked goods ranging from $59 to $79.
the complete assortment consists of:
- Kougin-Amann (8-pack – $79 + free shipping): Pronounced “queen uh-mon”, this article from the French region of Brittany is a pastry layered with dough, sugar and lots of butter. When baked, the outside caramelizes with crispy sugar, while the inside remains tender and flaky.
- Danish assortment (12-pack – $79 + free shipping): These flaky, buttery, golden brown treats need to bake before eating. The pack contains an assortment of apricot, cherry and cream cheese danishes.
- Assortment of Martha’s favorite pastries (12 pack – $79 + free shipping): This brunch-worthy variety contains four of Stewart’s signature all-butter croissants, apricot danishes and kouign-amanns, which must be baked before serving.
- Assortment of croissants (12 pack – $79 + free shipping): The package contains an assortment of four butter, chocolate and raisin croissants, which must be baked before being eaten.
- Martha’s Favorite Cookies (9-pack – $75 + free shipping): The package contains three each of Stewart’s three favorite big cookies: Kitchen Sink, Extraordinary Chocolate Chip and White Chocolate Pecan.
- Alexis’ cookies (12 pack – $59 + free shipping): Created by Stewart’s daughter, these chocolate chip cookies are thin, crispy and chewy.
“I’m thrilled to partner with Goldbelly to bring my favorite cookies and pastries to their loyal customers, carefully wrapped in my signature Martha Blue,” said Stewart. “These cookies are baked using some of my lifelong favorite recipes, and they make the perfect gifts for loved ones or yourself.”
“Martha is an American icon, and we’re thrilled to announce that foodies can now use her most beloved recipes across the country,” said Joe Ariel, co-founder and CEO of the New York-based company belly of gold. “From buttery French croissants to luxurious kouign-amann to her famous “Kitchen Sink” cookies, it’s like stopping for a cozy brunch at Martha’s Farm.”
Last November, the e-tailer launched what it calls the first food e-commerce video platform, Goldbelly TV. The initiative merges the Goldbelly shopping experience with premium video content from top chefs and food makers across the country, allowing viewers to order the foods they discover to arrive home directly from the video platform. The company also revealed that veteran television producer Art Edwards has joined the company to lead its new production arm, Goldbelly Studios.