Editor’s note: This story has been updated to reflect that Beard & Braid is located at 116 Ninth Street in Steamboat Springs.
at Jess Lindstrom, the owner of Beard & Braid, said her new downtown cafe will feature fresh coffee, Colorado beers, a selection of organic wines and incredible baked goods, paired with great service and a thoughtful approach.
“We’re definitely focused on coffee,” Lindstrom said of her new store, which opens Friday, Feb. 18 at 116 Ninth Street. “I make a lot of pastries. We make handmade croissants. We make gluten-free coffee cakes. We’re making scones, and eventually I’ll be making birthday cakes.
The store will also serve coffee from Lakewood’s Sweet Bloom Coffee Roasters.
“We’re the only people in town offering coffee from Sweet Bloom Coffee Roasters,” said Ethan Martin, the front desk manager. “They have a really cool direct trade experience that’s a little different than a lot of other roasters.”
Describing the difference, Martin said most roasters would send a company representative to a farm to work on the company’s behalf.
“But one of the unique practices of Sweet Blooms is to bring a village or farm representative to the (US) and show them where all of their hard work is produced and processed,” Martin said. “The relationship there is just a little deeper than traditional commercial offerings.”
Martin said Sweet Bloom owner Andy Sprenger, whose direct business model has disrupted who visits who, brings a different culture by connecting farm representatives with the company that processes the beans, wholesalers who bring roasted beans to retailers and customers who consume the coffee.
Beard & Braid’s coffee menu will feature Sweet Bloom beans with a selection that includes traditional offerings like espresso, americano, macchiato, cortado, latte and mocha. Customers can also choose from drip coffee, cold brew, hot and iced tea, and hot chocolate.
Beard & Braid will also use Sherpa Chai, Matcha Latte and Golden Milk, a turmeric base that Martin mixes with whipped honey to add a bit of sweetness. He said the menu will feature dark roasts, but customers will also find lighter roast coffees that offer more flavor nuances.
“We serve all traditional-style cafes, but we’re also going to incorporate a hopefully unique rotation of monthly cultural cafes where we actually offer coffee from outside the (US),” Martin said. “Maybe (it will be) a traditional brewing style like coffee with Scandinavian roots or maybe Thai cream iced brew – something like that. We hope to offer a representation of the coffee that exists all over the world.
Lindstrom also went to school in California, where she studied wines. Accordingly, Beard & Braid will offer a selection of organic wines including Vincenzo Bianco, a unique orange wine from Italy, as well as several Colorado-produced beers.
While Lindstrom said hours may vary at first, the 2,700 square foot store accented by large windows, lots of natural light and a comfortable space plans to be open from 7 a.m. to 7 p.m. Wednesday through Monday.
Lindstrom said everything about Beard & Braid is based on thinking about the products, as well as the shop’s customers.
Every day, customers can expect to find a large selection of Lindstrom-created baked goods in the early hours of the morning. She said the shop’s offerings will include her special five-day croissant, along with other accompanying treats.
Once the shop is up and running, she also hopes to be able to take special orders for things like birthday cakes.
“Our goal is to be thoughtful in the service and products we offer,” Lindstrom said. “We want to listen to the community, because it’s so easy to get caught up in what tourists want, because they make a lot of money, which is wonderful, but there are also people who live here, and we want be thoughtful about their way of thinking.
To reach John F. Russell, call 970-871-4209, email [email protected] or follow him on Twitter @Framp1966.