The new Yeezy 450 Sulfur sneakers dropped on Monday, July 11, with the brand official Twitter plan to ask people what they thought of the pale yellow shoes.
But instead of offering praise, many said they first mistook the US$200 (£168) trainers for baked goods before taking a second look.
Responding to Yeezy’s Twitter account, one person wrote, “I feel like I could dig the middle and make myself a bowl of bread.”
Another person referenced a trend of baking cakes that look like hyper-realistic everyday objects and said, “These illusion cakes have gone too far.”
A third wrote: ‘Feel like they need to go back in the oven for another 20 mins as they haven’t risen yet.’
Broadway singer Pia Glenn also weighed in, describing the shoes as a challenge from the Great British Bake Off “went terribly wrong”.
“Like lemon pies that were supposed to look like sneakers suddenly fell apart in the middle and they just brought that to the judges’ table and cried,” she added.
In another interaction, the official Greggs Twitter account joked that the shoes were “two sausage rolls short of a multipack.”
Customers at the baked goods retailer found it hilarious, with one person writing, “Just put it in the oven to reheat the loool.”
Yeezy’s new design comes a month after West, legally known as Ye, accuses Adidas of copying the design of its Yeezy slides.
The 45-year-old rapper claimed in a now-deleted Instagram post in June that Adidas CEO Kasper Rorsted had “copied” designs.
“For Kasper, I no longer stand for this blatant copying,” he said in his post.
“To the whole sneaker culture. To all the ball-playing rappers, or even if you work at the store; it’s for anyone who wants to express themselves but feels they can’t lose their contract or be called crazy.
He posted a photo of Adidas’ Adilette 22 slides, which the German sportswear brand says are inspired by “3D topography and human expeditions to Mars.”