Extravagant donuts, lovingly made sourdough breads and traditional Yorkshire baked goods are available from finalists in this category, which is new for the 2022 Baking Industry Awards.
Sponsored by the IFF, the category recognizes the growing role online platforms are playing in the sale of baked goods.
Here are the three finalists for Online Baking Business of the Year:
by Lottie Shaw
Lottie Shaw’s turnover increased by 138% last year, with online orders accounting for 60% of the total. From its bakery in Brighouse, West Yorkshire, this third-generation family business cooks from scratch and offers several iconic recipes such as Yorkshire Parkin. Since the company first went live in 2019, it has garnered over 4,750 reviews, 98% of which are five stars.
During Covid, the bakery developed a corporate gifts section which grew so quickly from 40 to 4,000 orders per week that Lottie Shaw integrated her systems with those of DPD to increase efficiency. The judges praised the bakery for its delivery service, clear pricing, quality products and ambition to establish an international online gift service.
Craftsman with love
Products ordered from the Lovingly Artisan site arrived with a handwritten note on how to store the products and best enjoy them, which the judges said was a nice added touch that aligned with the main bakery’s ethos.
The bakery’s online business was, like many, established during Covid and developed to maintain the company’s core values and “Northern Soul”. Each loaf shipped is packaged in branded eco-friendly bags that are lined with natural wax to keep them fresh longer. The judges praised the ease of ordering on the site, as well as the quality of the product upon arrival.
This online bakery business delivers luxury hand-decorated donuts to doorsteps across the UK and promotes its product through occasional pop-up stands advertised on its social media channels. Last year, it achieved a 20% increase in revenue year-on-year.
The company was started in 2018 by three friends who are all still under 30 and have their product firmly targeted at other millennials. Judges said the brightly colored and cheeky-named products tasted delicious, and they had a hard time choosing from the trendy toppings. They praised the site for its ease of navigation and said the product arrived quickly in perfect condition with every order.
Thank you to our category sponsor